Overview:
This client sold industrial-grade kitchen equipment out of California
Problem:
this company had been an industry leader in selling industrial-grade kitchen utilities and supplies but they didn’t showcase it on their website well. This company had many household name clients and they needed to Showcase this better on their site.
Users:
Most users on this site were franchise owners or mom-and-pop restaurant owners who needed to upgrade their equipment or buy new equipment to replace old/broken equipment.
What I did:
User Research
Scope Features
Wireframes
Mockups
Prototype
Feedback Iterations
