Overview:
This influencer ran a successful self-development YouTube channel and wrote a best-selling book.
Problem:
This influencer had a highly developed following but wasn’t converting enough of his followers into customers. He wanted to showcase his three program tiers on his website better and get more visitors to convert into customers.
Users:
The majority of this influencer’s users were self-development enthusiasts, entrepreneurs, and new business owners.
What I did:
User Research
Scope Features
Wireframes
Mockups
Prototype
Feedback Iterations