Overview:
This client was a custom sign maker in the Florida Keys.
Problem:
This client Had recently purchased this business from another owner and the previous website hadn’t been updated in many years and it did not showcase their best work.
Users:
The target users here were Florida Keys local business owners and construction companies.
What I did:
User Research
Scope Features
Wireframes
Mockups
Prototype
User Tests
Feedback Iterations
User testing/what we learned:
This business has been in operation since the mid-1950s and users loved knowing how much history it had. Users were most trustworthy when they saw the most recognizable custom signs showcased first.
